Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part two will cover:


  • Understanding what influences your pricing

  • Understanding markups via distribution channels

  • Pricing techniques for retail and online stores and/or

  • Pricing techniques for small-and-medium manufacturers

  • Pricing techniques for the service industry* (depending on requests of participants)

By the end of Part 2 you will be able to draft your market entry strategy, based on costs and distribution.