Branding and differentiation

  • Telling your story
  • Exploring power of claims
  • Defining your Point of Differentiation
  • Assess Buy local and buy Canadian Marketing and selling in a new environment

Mastering virtual customer meetings

  • Sampling remotely
  • Social media
  • Develop your online community
  • Explore marketing spend (social media, mass media, PR)
  • Build a promotion plan